Each clue includes an accepted answer and a short explanation for the reveal.
Discovery
100: This open-ended question invites a buyer to describe the current process in their own words. Answer: Discovery question. Discovery questions create context before a seller recommends a solution.
200: This follow-up asks what happens if the buyer does not solve the problem. Answer: Impact question. Impact questions help the buyer quantify why the problem deserves attention.
300: This listening technique briefly restates the buyer's answer before asking the next question. Answer: Reflective listening. Reflective listening confirms understanding and encourages the buyer to add detail.
400: This is the business result the buyer wants, expressed as a measurable change. Answer: Desired outcome. Desired outcomes give the sales process a success condition beyond closing the deal.
500: This map connects users, decision makers, approvers, and blockers around a purchase. Answer: Stakeholder map. A stakeholder map prevents the sales process from depending on one contact.
Qualification
100: This qualification element confirms that the problem is important enough to change now. Answer: Urgency. Urgency separates active buying work from a problem the customer may revisit later.
200: This identifies who can approve the purchase and what evidence they require. Answer: Decision process. Understanding the decision process prevents surprises late in the cycle.
300: This verifies that money is available or can be allocated for the solution. Answer: Budget. Budget is useful when discussed in the context of expected value and timing.
400: This is a specific event or deadline that creates a reason to complete the buying process. Answer: Compelling event. A compelling event gives the customer and seller a shared timeline.
500: This outcome means the seller and buyer agree the product is not a responsible fit. Answer: Disqualification. Disqualification protects time and preserves trust when the solution cannot meet the need.
Value
100: This message links a capability directly to the buyer's stated business outcome. Answer: Value connection. The strongest value claims use the buyer's own priorities and language.
200: This evidence uses a similar customer's results to make a claim more credible. Answer: Customer proof. Relevant proof reduces the perceived risk of adopting a new solution.
300: This calculation estimates the financial benefit of solving the problem compared with the investment. Answer: ROI. An ROI model should use transparent assumptions the buyer can challenge.
400: This differentiator matters only when it changes an outcome the buyer values. Answer: Meaningful differentiation. Feature differences are useful when they affect speed, cost, risk, or results.
500: This short summary confirms the problem, impact, proposed solution, and expected result. Answer: Value recap. A value recap aligns stakeholders before pricing and approval conversations.
Objections
100: This first response to an objection shows that the seller heard the concern before answering it. Answer: Acknowledge. Acknowledging the concern keeps the conversation collaborative rather than defensive.
200: This question separates a real blocker from a request for more information. Answer: Clarifying question. Clarification prevents the seller from answering the wrong objection.
300: This objection often means the buyer has not connected the problem's cost with the proposed investment. Answer: Price objection. Price objections should return to value, scope, and the cost of the status quo.
400: This objection should prompt a conversation about migration, training, and a phased rollout. Answer: Implementation concern. A concrete implementation plan reduces uncertainty about adopting the product.
500: This response uses evidence and a question, then checks whether the original concern is resolved. Answer: Confirming response. The confirmation step prevents the conversation from moving on while doubt remains.
Next Steps
100: This plan lists each remaining action, owner, and target date in a shared buying process. Answer: Mutual action plan. A mutual action plan makes progress and responsibilities visible to both sides.
200: This calendar action should happen before a sales call ends when another meeting is required. Answer: Schedule the next meeting. Scheduling immediately reduces delays and ambiguous follow-up.
300: This recap records the buyer's priorities, decisions, risks, and commitments after a conversation. Answer: Follow-up email. A good follow-up email creates a shared written record of the conversation.
400: This person is responsible for moving one agreed action forward by the next date. Answer: Owner. Every action needs one clear owner, even when several people contribute.
500: This final check asks whether the buyer agrees with the plan and sees any missing step. Answer: Alignment check. An alignment check surfaces hidden concerns before they stall the process.
host guide
Turn the idea into a game that fits the group.
Use these practical recommendations while you customize the board and prepare the room.
How to use this template
Click the board tiles to preview every clue and answer. Open the template in the builder to customize it, choose teams, test one clue, and launch the private host controls.
Remote variation
Share the player display, keep host controls private, and choose device buzzers, chat answers, or one captain per team.
In-person variation
Project the board, place participants into teams, rotate the spokesperson, and prepare one tie-breaker before the event starts.
Make it specific
Replace generalized examples with accurate company details, remove confidential information, and add explanations that reinforce the purpose of the session.
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